This is the story of a hybrid car, purchased in October 2003. Narrated by a once hyper-evangelistic owner who purchased special license plates reading "Mo Miles," this blog covers the owner's meandering drive from pre-purchase to post-purchase and carefully examines the gap between advertising promise and actual results. Author remains devoted to advancements and adoption of hybrid-technology, but is equally commited to educating buyers about the "complete story," especially around mileage.
Hear this about a not-so-hard-to-predict bill by Senator Maria Cantwell to overhaul how mileage estimates are developed. I recommended the same thing in a letter to my own elected official, Representative Rob Portman, who, while responding to my note in short order, largely ignored the core issue.
posted by Pete Blackshaw @ 12:20 PM
5 comments
Very passionate about marketing, trust-in-advertising, and helping companies listen to and learn from consumers. Started consumer feedback service after a marketing stint at P&G. Picked up MBA from Harvard, but am most proud of my fantastic and inspiring educational experience at UC Santa Cruz, home of the Banana Slugs.
