Seeds of Early Enthusiasm
First, a thanks to all of you who have shared thoughtful, provocative, and constructive comments -- pro or con -- directly to me via e-mail or on this blog. There's an incredible amount of "passion" around this subject, and despite the tough questions being raised (mine included), I just sense that EVERYONE wants this hybrid-technology to work and succeed. Second, I do want to reiterate that when I first bought my hybrid, my enthusiasm and excitement was so off the charts that I made my own iMovie about my experience, which my wife Erika filmed. (Blame Steve Jobs for making iMovie so "Add-Water-And-Stir.")Key message: there's no one on Planet Earth that wants to be bigger advocate of hybrid technology that this author. That said, to ensure this technology takes off and finds a mass audience, the advertising, promotion, and dealer messaging must set proper expectations, especially with "early" buyers who other consumers (and even the media) look to for early insight. Thanks again for all the feedback, and keep it coming.