This is the story of a hybrid car, purchased in October 2003. Narrated by a once hyper-evangelistic owner who purchased special license plates reading "Mo Miles," this blog covers the owner's meandering drive from pre-purchase to post-purchase and carefully examines the gap between advertising promise and actual results. Author remains devoted to advancements and adoption of hybrid-technology, but is equally commited to educating buyers about the "complete story," especially around mileage.
As I struggle with my frustrating mileage experience with my Honda Civic Hybrid, the Hybrid movement continues to sweep America. The latest buzz: Ford is about to launch a Hybrid SUV, the Escape. Great read in this new story. . Online, there are early signs of buzz about this car, but I suppose we'll start to see much more soon.
posted by Pete Blackshaw @ 11:24 AM
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Very passionate about marketing, trust-in-advertising, and helping companies listen to and learn from consumers. Started consumer feedback service after a marketing stint at P&G. Picked up MBA from Harvard, but am most proud of my fantastic and inspiring educational experience at UC Santa Cruz, home of the Banana Slugs.
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