This is the story of a hybrid car, purchased in October 2003. Narrated by a once hyper-evangelistic owner who purchased special license plates reading "Mo Miles," this blog covers the owner's meandering drive from pre-purchase to post-purchase and carefully examines the gap between advertising promise and actual results. Author remains devoted to advancements and adoption of hybrid-technology, but is equally commited to educating buyers about the "complete story," especially around mileage.
Now this.
posted by Pete Blackshaw @ 9:18 AM
3 comments
Very passionate about marketing, trust-in-advertising, and helping companies listen to and learn from consumers. Started consumer feedback service after a marketing stint at P&G. Picked up MBA from Harvard, but am most proud of my fantastic and inspiring educational experience at UC Santa Cruz, home of the Banana Slugs.
3 Comments:
Hey Peter, Check out www.MixedPower.com I am moving my Honda insight website into a more general Hybrid Vehicle website. I have a lot of the features enabled with a lot more that just need to be tweaked and then enabled. I have owned a Honda Insight since 2000 (early adopter) and have BUNDLES of emails from owners. Cheers.
Hello,
I found the article about your experiences at Media Post's Media Daily News and commented on it / linked to it from my blog.
I must say, after going back to your first posts and reading several entries throughout the archives, I'm impressed that (a) you've kept this up and (b) you've not lost your sense of humor.
From the 'vegan' incident to the rapture of a stereo without background noise, CBS News, WSJ, the realization that 'Ownerlink' doesn't have a 'comment' button, your wife - well, I loved reading it. I'll read more, too. I had even linked to the "Hybrid SUV Escape" launch in my blog, too.
In fact, I'm going to direct my students to read your blog.
I wish you luck in getting some satisfaction from Honda and hope you can appreciate how we (your readers) respect and applaud your efforts. Your experience, (although I'm sure a pain for you) has accomplished a lot of good, in my opinion. For what it is worth, foolish, you are not!
Take care of yourself and good luck!
Robert
I've been lurking on your blog for the past 5 months or so. We bought a 2004 Civic Hybrid in January 2004 and we've, over the course of the first 5400+ miles, been able to average 43MPG. This is in the SF Bay area and mostly highway (freeway flat) miles. My brother also has a 2004 Hybrid (he lives in HotLanta) and he gets 36+ MPG and he's got a significant lead foot.
We've noticed that the most significant change we could make (and we now get 45+ MPG from each tank) is how we start from a dead stop. (NB: We live in the SF Bay Area so we don't use the A/C very much, if at all).
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