This is the story of a hybrid car, purchased in October 2003. Narrated by a once hyper-evangelistic owner who purchased special license plates reading "Mo Miles," this blog covers the owner's meandering drive from pre-purchase to post-purchase and carefully examines the gap between advertising promise and actual results. Author remains devoted to advancements and adoption of hybrid-technology, but is equally commited to educating buyers about the "complete story," especially around mileage.
They call them "Hybrid" cars. Hybrid because they combine both gas and electric power, resulting in dramatically improved gas mileage and a one of a kind driving experience. so they say at least. I'm days away from purchasing a Honda Civic Hybrid. Just can't wait.
posted by Pete Blackshaw @ 5:49 PM
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Very passionate about marketing, trust-in-advertising, and helping companies listen to and learn from consumers. Started consumer feedback service after a marketing stint at P&G. Picked up MBA from Harvard, but am most proud of my fantastic and inspiring educational experience at UC Santa Cruz, home of the Banana Slugs.
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